Carrera
BACHELOR'S DEGREE IN MARKETING
Universidad de Desarrollo Sustentable (UDS)
- Título otorgado
- BACHELOR IN MARKETING
- Duration
- 4 years
- Learning format
- Distance learning
- Tipo
- Undergraduate
About the program
The Bachelor's Degree in Marketing provides comprehensive education in key areas of modern marketing. The program combines knowledge of strategy, market analysis, branding, and digital tools to prepare you as a competitive professional in the global environment.
Objetivo de la carrera
Formar profesionales en Marketing con una sólida preparación académica, científica, técnica y ética, dotados de competencias para el análisis de mercados, la planificación estratégica, la gestión comercial y el desarrollo de estrategias de comunicación y posicionamiento, capaces de identificar oportunidades, comprender las necesidades del consumidor y aplicar herramientas innovadoras, contribuyendo al fortalecimiento de la competitividad empresarial, el desarrollo económico y la sostenibilidad de las organizaciones.
Perfil del egresado
- Design and implement marketing and branding strategies for businesses and organizations.
- Lead market research and data analysis projects to support decision-making.
- Manage advertising campaigns, digital media, and social networks.
- Plan and lead customer loyalty processes and excellence in customer service.
- Promote the development of new businesses and innovative projects with a strategic approach.
Requisitos de ingreso
1. CERTIFIED copy of the identity card.
2. Secondary school completion certificate with a QR code or ORIGINAL.